BOW 084: Bonnie Caton: Writing Your Way Around The World

Dec 22, 2020

In This Episode: 

 

Bonnie Caton is an in-house copywriter at AWAI — The American Writers and Artists Institute – where she helps AWAI provide copywriting training for over 250,000 writers.

 

Before her time at AWAI, she was a content marketer and travel writer – using her writing skills to work her way around the world in over 40 countries. 

 

Now she writes for one of the biggest companies in the copywriting industry, is a regular contributor to The Right Way to Travel, and also runs the Breakfast Stock Club, which helps folks to get up-and-running selling their photos in online stock photo agencies. 

 

Join us today as we talk about using your writing skills to work your way around the world, working in-house for a major marketing company, and battling imposter syndrome.

 

Episode Highlights

 

• How Bonnie has used her writing skills to travel to over 40 countries 
• What it’s like working in-house for AWAI
• How Bonnie transitioned from content writing to copywriting
• What’s involved in writing big front-end promos that bring in new leads 
• How experienced copywriters deal with imposter syndrome
• What it’s like working with a high-level Copy Chief 
• How Bonnie writes for multiple platforms while still fully “showing up” for her copywriting at AWAI
  And plenty more along the way. Get the resources mentioned in this episode below.