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The Business of Writing Podcast


Dec 10, 2019

Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience.

 

We first met Kyle back in Asia when we were all on the ground there trying to figure out how to make a living with our writing. Since then, we've run into each other all over the globe. 

 

In the past few years, Kyle has worked with thousands of entrepreneurs and dozens of companies you know, published two books, started a podcast, and more. So we are very excited to dig into all his experience on how timeless storytelling combined with modern marketing can transform your business. 

 

Episode Highlights

 

  • How Kyle went from creative songwriter to master storyteller
  • The strategy behind great stories that capture our attention
  • How to use stories to transform your business no matter what type of writing you're into
  • The key elements of a powerful story
  • How to use emotion and imagination as business tools
  • Kyle's tips for creating stories that sell
  • How to design one clear path to sales with your stories
  • The biggest storytelling mistakes writers make