BOW 029: How To Find Your Reader's Deepest Fears and Desires w/ Allison Carpio

Dec 3, 2019

Allison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by helping them dig deep into their target readers.

 

Allison works with marketers to help them get clarity into who their audience REALLY is  – and how to write strong pieces that attract these exact people. 

 

The goal of EVERY writer is to connect with their reader, and 9 times out of 10, if there’s a problem with a piece of writing, it’s that the writer hasn't clearly defined their avatar.

 

And even worse, the majority of businesses and writers are completely wrong in what they think about their audiences.

 

Allison helps you dig a layer deeper into your avatar to put you ahead of your competition, and to bust all the myths circulating around the blogosphere about this misunderstood topic. 

 

We’ve got a lot to get into today, so grab a cup of coffee and settle in for this one. Your writing business (and your readers) will thank you for it. 

 

Episode Highlights

 

• A simple and non-marketing-ey explanation of what an avatar actually is
• The questions you should ask your target readers to find out their deepest fears and desires (without being a weirdo)
• Why defining your target audience is critical even if you're not a sales copywriter
• The attributes that truly matter when defining your avatar (and it's NOT demographics)
• Why knowing your avatar is a direct link to making more money as a writer
• Why business owners should NOT write their own copy
• The biggest mistakes writers make when thinking about their target reader
• What Allison learned from "bro's" about finding the good stuff underneath the surface