BOW 025: How To Charge What You're Worth w/ Laura Belgray

Nov 5, 2019

When you’re buried in marketing all day every day, it’s easy to get jaded (or even just bored) of content and copy. That's why we're so selective about who we let into the inner sanctum of our concentration and influence – including our email inbox.

 

One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray. 

 

She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to read.

 

And while we have a super copy crush on Laura's work, we're also in love with her business model. In fact, we often use "Laura Belgray" as a verb when talking about the next level of our business. (i.e. - "I'm going to Laura Belgray that baby")

 

Laura's also written for some of the hottest magazines and television shows at huge networks like Nickelodeon, VH1, and Lifetime. In fact, some of the biggest stars in the world have brought her scripts to life on the screen.

 

Needless to say, we are so excited to chat with her today, and lucky to have her on the show. Let's dive in.

 

Episode Highlights

 

• Why we're drooling over Laura's business model
• How she keeps her calendar as clear as possible
• Why she only writes "live" with clients on calls 
• How to charge clients what you really want to (and how to get clients that actually pay for it)
• Why Laura goes against the grain and charges by the hour
• How to know if your work is good enough to raise your rates
• The reason she NEVER calls herself a "freelancer"
• How to position yourself as a writer to get more respect and better clients
• Why you shouldn't worry about choosing a niche or specialty 
• Her biggest pet peeve about "providing value" in your work
• How to stop undercharging for work that's easy to do
• Why email is actually the fairest playing field to work with