BOW 086: Mike Abramov: A Holistic Approach To Copywriting

Jan 12, 2021

In This Episode: 

 

Mike Abramov is a direct response copywriter and consultant based in Los Angeles, California. 

 

He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi – and is now branching out to seek exciting new ventures of his own. 

 

When he's not writing, he's coaching up-and-coming writers – helping them move past mental and emotional blocks they have around their writing process. 

 

Episode Highlights

 

• How Mike ended up the youngest copywriter for some of the writing from some of the biggest direct response publishers in the world 
• Mike’s process for qualifying new client projects
• Why Mike prefers a holistic approach to writing a sales page
• How he works with other copywriters to make sure he’s doing his best work 
• Mike’s advice for moving past perfectionism 
• How he finds stories hidden in “boring” product research
• Mike’s advice for balancing work and life while in lockdown 
• How to start writing a new draft quickly 
• Mike’s advice for creating urgency in your copy without being sleazy
• How to manage your emotions when it comes to the writing process

 

And plenty more along the way. Get the resources mentioned in this episode below.